Colorado Springs Community Leaders Launch The Protect Effect To Ensure The Safety Of First Responders
Campaign will raise funds for personal protective equipment.
It’s time we do something to protect the people who put themselves in harm’s way to protect others. This is the collective sentiment behind the creation of The Protect Effect, an effort to keep police officers, sheriff’s deputies and firefighters safe in the line of duty.
“We feel safe knowing that, if something goes wrong, first responders will be there to help. They provide our safety net. But, we rarely stop to consider the dangers they face in doing their jobs,” said Meredith Vaughan, wife of a Colorado Springs Fire Department Captain and the CEO of advertising agency Vladimir Jones (VJ). “It’s time to step up and support the foundations that support our first responders.”
Dismayed by recent attacks on first responders, Vaughan and the team at VJ decided to act. They created The Protect Effect to build awareness and rally donations to organizations that help fill gaps in funding for first responders. These include the Police Foundation of Colorado Springs, which funded production on the campaign, along with the El Paso County Sheriff’s Office Foundation and the Fire Foundation of Colorado Springs Fire Department.
VJ launched the campaign May 17 and is running it pro bono. Other businesses supporting the effort include The Gazette and Lamar Advertising, which together have contributed about $500,000 in donated advertising space and creative services.
“We’re humbled and honored by this community endeavor,” said Nicole Magic Soto, executive director of the Police Foundation of Colorado Springs. “The majority of funding for the Colorado Springs Police Department, and all first responder agencies, comes from the City and federal grants. Inevitably, though, they encounter budget shortfalls. Each of these Foundations channel extra support to meet identified needs for our first responders to further enhance the safety of our force and the safety of the public overall.”
Learn more and donate at theprotecteffect.com.
About The Protect Effect
Colorado Springs first responders help protect everyone in our community. Including you. The Protect Effect is a campaign to help them get the equipment they need to stay safe through donations to foundations that support their work. These include the Police Foundation of Colorado Springs, the El Paso County Sheriff’s Office Foundation, and the Fire Foundation of Colorado Springs Fire Department. Learn more and show your support at theprotecteffect.com.
About Vladimir Jones
Vladimir Jones is Colorado’s original independent, integrated agency. We work fast, think big, act bigger, and strive every day to capture and expand imaginations by combining data with empathy. We’re proud to be woman owned and led. And we’re driven to challenge the status quo, innovate daily, and lead our industry. Learn more and connect at vladimirjones.com.